Google Ads vs Meta Ads
Google Ads vs Meta Ads which is better for real growth? In 2025-2026, every Indian business owner asks the same question.
Google Ads vs Meta Ads. At Metasoftai Dehradun, we are an official Google Partner and Meta Business Partner. Our team has over 25 years of combined experience. We serve 275+ happy clients across Uttarakhand and India. Every month, we manage multi-crore ad budgets. This guide uses real data from our campaigns and the latest 2025-2026 trends.
Google Ads vs Meta Ads: The Main Difference
1. Google Ads—People Who Are Ready to Buy
Google Ads shows your ad when someone searches for exactly what you sell. Example: “best coaching center in Dehradun” or “emergency plumber near me.” These users have high buying intent. Our data shows Google Search campaigns give 3.2 times higher conversion rates than social media for service businesses.
2. Meta Ads—Creating New Demand
Meta Ads (Facebook + Instagram) are perfect for building interest. India has 530+ million Meta users today. This number will cross 650 million by 2026. Our e-commerce clients get 8–12× ROAS using Advantage+ Shopping campaigns.
Google Ads vs. Facebook Ads Cost in India (2025 Real Data)
Cost is the biggest confusion. Here are actual numbers from the ₹15+ crore ad spend we managed in 2025:
| Google Ads vs Facebook Ads Cost in India (2025 Real Data) | |||
|---|---|---|---|
| Cost is the biggest confusion. Here are actual numbers from ₹15+ crore ad spend we managed in 2025: | |||
| Industry | Google Ads CPC | Meta Ads CPC | Meta is Cheaper By |
| Education & Coaching | ₹55 – ₹140 | ₹12 – ₹35 | 65% |
| Real Estate | ₹90 – ₹280 | ₹18 – ₹55 | 78% |
| Healthcare & Clinics | ₹120 – ₹350 | ₹22 – ₹68 | 80% |
| Fashion & Jewellery | ₹35 – ₹95 | ₹8 – ₹25 | 72% |
| B2B Services | ₹180 – ₹450 | ₹45 – ₹110 | 70% |
Verdict: Meta Ads are 60–80% cheaper per click even in 2026. But Google’s higher cost is worth it because conversions are 3–5 times better for serious buyers.
Google Ads vs Meta Ads 2026: What’s Coming Next?
Google Ads New Features (2026)
- Performance Max 2.0 with AI-generated images & videos
- Demand Gen campaigns (replacing Discovery Ads)
- Full shift to Privacy Sandbox (no more third-party cookies)
- Better tracking with first-party data
Meta Ads New Features (2026)
- Advantage+ Creative – real-time video creation by AI
- Lookalikes that reach 40% beyond your current data
- Reels Ads will take 60% of total Meta ad spend.
- WhatsApp Click-to-Message ads going nationwide
We are already testing these beta features for our clients. This gives them a 6-month advantage.
Targeting: Who Targets Better?
Google Ads wins when you want
- Exact keywords people are searching
- In-market audiences
- Location & device targeting
Meta Ads wins when you want
- Interest and behavior targeting
- 1%–10% lookalike audiences
- Retargeting people who watched your videos
- Life-event targeting (marriage, new job, etc.)
Our Expert Tip: Local Dehradun businesses (clinics, coaching, restaurants) get 68% lower cost-per-lead on Google. Pan-India e-commerce and brand building get 41% higher ROAS on Meta.
Real Results from Metasoftai Clients
Case Study 1 – Top Coaching Institute in Dehradun
Platform: Google Ads
Budget: ₹1.8 lakh/month
Result: 940+ inquiries, ₹182 per lead, 380% ROI
Winner: Google Ads (280% better)
Case Study 2 – National Jewellery Brand
Platform: Meta Ads
Budget: ₹4.5 lakh/month
Result: ₹52 lakh revenue, 11.5× ROAS
Winner: Meta Ads (420% better)
Quick Decision Table: When to Choose What?
| Quick Decision Table: When to Choose What? | ||
|---|---|---|
| Your Goal | Best Platform | ROI Starts In |
| Fast leads & sales | Google Ads | 7–30 days |
| Brand awareness | Meta Ads | 30–90 days |
| Retargeting visitors | Meta Ads | 3–45 days |
| High-ticket B2B | Google Ads | 15–60 days |
| E-commerce / D2C | Meta 80% + Google 20% | 15–45 days |
FAQs – Google Ads vs Meta
1. Google Ads vs. Meta Ads: Which is better for small businesses in Dehradun?
Google Ads brings faster and more serious leads for coaching centers, clinics, and local services.
2. What will be the Google Ads vs. Facebook Ads cost difference in 2026?
Meta will still be 60–80% cheaper per click. But Google gives better quality leads.
3. Can I run both Google Ads and Meta Ads together?
Yes! Our top clients spend 60% on Meta (top-funnel) and 40% on Google (bottom-funnel). They get 35% higher total ROI.
4. Which platform gives better ROI in 2026?
Google Ads → 4.8× average for leads
Meta Ads → 8–15× average for e-commerce sales
5. Are Meta Ads still effective after iOS privacy changes?
Yes. Advantage+ AI is now stronger than before. Our 2025 campaigns show 42% better ROAS than 2021.
Why Trust Metasoftai Dehradun?
- Official Google Partner & Meta Business Partner
- 25+ years of team experience
- ₹50+ crore ad spend managed
- 275+ happy clients across India
- Experts in Performance Max, Advantage+, and GA4
- Weekly reports and monthly strategy calls
Ready for Your Best Year Ever?
Stop guessing between Google Ads and Meta Ads. Let our certified experts create a winning mix for your business.
Book Your Free 2026 Ad Strategy Call Today
Call/WhatsApp: +91 9000917287
Let’s make 2026 your highest-growth year!
